A mobile photo studio feature that lets guests view, manage, and purchase their cruise photos directly from the NCL app.
Industry
Travel & Leisure
My Role
Digital Product Design
Duration
6 months
Contribution
Led the UX design initiative for the Photo Studio experience within the NCL mobile app
Partnered closely with product teams to define feature strategy, flows, and user experience goals
Designed end-to-end experiences for photo discovery, package purchasing, and order management
Supported user testing efforts and refined the experience through iterative design improvements
Reimagining the onboard photo experience by shifting from physical kiosks to a mobile-first platform, allowing guests to effortlessly access and purchase their vacation photos within the NCL app anytime, anywhere.
Players struggled to keep all their tennis activities in one place. The brand needed a unified, modern platform to support both casual and competitive athletes.
This user flow illustrates the end-to-end photo experience, from gallery access to final purchase. It was designed to streamline navigation, reduce reliance on physical touch points, and support multiple purchase behaviors.
Due to the complexity of the feature and its multiple purchase paths, mapping the user flow was a crucial step in the planning phase to ensure a clear, seamless experience.
User Testing
We tested early versions of this feature with the primary navigation housed on a landing page that branched into multiple sub-features. Users consistently found this structure confusing, as the layered navigation made it unclear where to go next and how key actions, like selecting photos for a package, fit into the overall experience.
Clearer Paths, Better Flow
User testing showed strong overall performance, with refinements needed to improve clarity and flow. The most impactful change was restructuring the navigation into a tabbed system, allowing users to move seamlessly between Photos, Packages, and Orders without confusion.
Streamlining Photo Selection & Ordering
After user testing, we refined the photo ordering experience to better support how users think about purchasing—separating digital downloads from physical prints and making that distinction clearer throughout the flow. We also streamlined the selection process, allowing users to easily add, adjust, and track photo quantities within each package, improving confidence and reducing friction as they completed their orders.
Photo Gallery & Discovery
Insights from user testing shaped the gallery into a more intuitive, streamlined experience. By simplifying navigation and enhancing filtering, guests can effortlessly browse their photos and transition naturally into selecting and purchasing.
OUTCOME
The final experience delivers a fully mobile, end-to-end photo journey allowing guests to seamlessly discover, select, and purchase their photos without relying on onboard kiosks.
By centralizing access and simplifying key interactions, the solution reduces friction, improves usability, and creates a more engaging and scalable experience.
